Entitled to the prolific local artist of the same name, the new public building intends to become, in addition to a place dedicated to the preservation of the memory and work of the master, the new local epicenter of the contemporary creative arts and disciplines. This according to an open and multifaceted museum scheme capable of combining dissemination, research and training.

At the new Pozdeev Center will therefore find an integrated location spaces for permanent exhibitions, areas for temporary activities, laboratories equipped for artistic production, ateliers for artists in residence, classrooms and rooms for workshops, lessons, meetings and conferences, as well as general services for employees, artists and visitors.
The architecture is envisaged as a large and iconic urban sculpture, a sort of glazed iceberg capable of simultaneously reflecting, refracting and absorbing the images of the surrounding landscape and urban life.
The planimetric setting is flexible to relate and integrate on all sides with the significant neighboring public spaces and the river water front on the north side.

The internal space is organized around a large central void, onto which the activities and functions at the various levels overlook and interact. At the base is an underlying idea of ​​open culture in which interaction and contamination feed contents and experiences, always triggering new processes and trajectories.