The extensive development site is situated in the countryside not far from the A1 motorway, not far from Parma Fair Centre. Vegetation engages architecture: each programmatic function is contained in a specific volume and has its own personalized exterior space; a network of informal spaces links together all working areas. The result is a highly comfortable work environment. From an architectural point of view, the complex composition directly corresponds to the articulation of the program; in addition, all production areas are divided into several minor specific volumes thus avoiding the typical factory container. From the motorway, the image of the new headquarters will appear dynamic, strongly responding to the necessity of high visibility.